RSA Animate Helps Explain

The Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) is a 250-year-old English institution with high-minded ideals:

Our vision is to be a powerful and innovative force. Bringing together different disciplines and perspectives, we will bring new ideas and urgent and provocative debates to a mass audience. We will work with partners to generate real progress in our chosen project areas, and through our Fellowship we will be seen as a source of capacity, commitment and innovation in communities from the global to the local.

Best of all, they’re doing it through cartoons, at least in part. RSA Animate is a video series that couples RSA public lectures with wonderful illustrations that follow along with what the speaker is saying.



I found these via a Flowing Data post, which describes the videos a “a different take on the infographic.” That description and the name RSA Animate don’t quite hit the mark for me. The cartoons don’t really represent data or processes visually, and they’re not animated, for the most part. The studio that makes them, Cognitive Media, uses the term “Scribing,” which works well. The form is more like visual note-taking –the cartoons don’t explain things by themselves, but underscore particular points, helping those points to stick the landing in your brain.

I did something similar in school. In my margins, I’d make cartoons of pieces of art, historical North Carolinians, frogs, etc. to keep my mind from wandering*. I picked up the habit from Larry Gonick’s books, like The Cartoon History of the Universe, which have a lot in common with the RSA Animate series. In both, the cartoons are continually responding to the main narrative. It’s a highly effective mnemonic device, which makes it a great explaining tool– by pairing auditory or textual points with a related visual, you form more neural connections, which makes the ideas much stickier.

* I still do this in meeting sometimes, but more often, my doodling doesn’t relate to the subject matter. Brilliant scientists agree with me that this helps you concentrate.

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