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I’m not sure how else to describe these animated videos on tumor angiogenesis, the formation of blood vessels leading to a tumor. The biotechnology company Amgen put the stunning mini-site together to explain new approaches to Cancer treatment.
While the animation and interface are wonderful, the site doesn’t do a great job explaining what’s actually going on, at least not for a general audience. In fact, the caliber of the animation actually makes it harder to absorb any details. Show me beautiful imagery set to soothing space music, and it’s nearly impossible not to tune out a British narrator spouting 10-syllable terminology.
The secret lives of invisible magnetic fields are revealed as chaotic ever-changing geometries . All action takes place around NASA’s Space Sciences Laboratories, UC Berkeley, to recordings of space scientists describing their discoveries . Actual VLF [very low frequency] audio recordings control the evolution of the fields as they delve into our inaudible surroundings, revealing recurrent ‘whistlers’ produced by fleeting electrons .
The posters are sharp, but the metaphors within a metaphor are a little mind-bending (“if the human population were a village of 100 people, which comprised slices of a pizza…”). Is it too obvious of me to picture posters showing the hypothetical villagers themselves?
Why shell out $34,000 a year when you can load up on Harvard learnin’ for free? So far, the new site Academic Earth has videos of thousands of lectures, including entire courses, from Berkeley, Harvard, MIT, Princeton, Stanford, and Yale. Meanwhile, YouTube has debuted their own college lecture channel, YouTube EDU.
This type of animation is a welcome bridge between scientists and the rest of us. From the article:
An unexpected side effect of Berry’s work has been that when laypeople view the animations, they intuitively grasp the cutting-edge science. Berry says, with some amazement, “The more hard-core it is, and the more complicated visually it is, the more people respond.” Seeing the cell’s activities conveys something fundamental to viewers, something that Berry sees in his mind as he digests the journal articles that contribute to each animation.
What I’d love to see now is a biological video game series.
In a post on Open Forum, Guy Kawasaki sings the praises of Atelier Transfert’s stop-motion-loaded product videos. As Kawasaki points out, many Web companies fail abysmally at explaining what exactly they do. The Canadian studio’s masterful pieces quickly and clearly define the problems to be solved and the way the products solve them.
Okay class, we have a movie today. Somebody get the lights please.
This 20-minute 1953 film from renowned married designers Ray and Charles Eames falls into one of my favorite genres: contemplation of a familiar subject as seen from a removed vantage point. In this case, the subject is communication, with a focus on binary information.
The film may not teach you much you didn’t know already, but it’s a showcase of ways to build an explanation with engaging imagery. It’s also a prime example of an excellent explanation trick — illuminating multiple subjects by casting them as different versions of the same thing. The film shows how painting, speech, telegrams, printed images, text, computer programs, etc. all have the same core components: information source, message, transmitter, signal, receiver, and destination. Focusing on the fundamental similarities cuts through potentially confusing details to give you a solid model for understanding each one.
On top of that, it’s loaded with the warm, warbly woodwind music of classroom films (in this case, composed by the late great movie score composer Elmer Bernstein). If you were a kid in the 50s through 80s, you probably know this as the music of education. Or desk naps.
I’m a little late on this one — I missed it when it popped up on BoingBoing and elsewhere a couple weeks ago. Designer Jonathan Jarvis put together this super slick animation explaining the credit shenanigans that got us into this mess.
This is part of Jarvis’ thesis work at the Art Center College of Design. According to the site, his thesis work is related to “exploring the use of new media to make sense of a increasingly complex world.” Sounds like my kind of thesis work.