Explaining Makes Your More Persuasive

June 12th, 2009 by Tom

And research shows even a terrible explanation does the trick.

From Yes! 50 Scientifically Proven Ways to Be Persuasive:

“Because” makes any explanation rational. In a line to Kinko’s copy machine a researcher asked to jump the line by presenting a reason “Can I jump the line, because I am in a rush?” 94% of people complied. Good reason, right? Okay, let’s change the reason. “Can I jump the line because I need to make copies?” Excuse me? That’s why everybody is in the line to begin with. Yet 93% of people complied. A request without “because” in it (”Can I jump the line, please?”) generated 24% compliance.

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Explainist is a blog about the art of explaining. Check out the first post to get a sense of the blog mission and see why I'm such an explanation nerd.

I earned my explaining merit badge as one of the original writers and the mid-aughts Editorial Director for HowStuffWorks.com. These days, I'm an independent Web project consultant, freelance writer and part-time crazy dog person. You can learn more about me here.

Fellow explainist and citizen on patrol Dave Coustan also shows up to explain now and then. You can learn more about Dave here.

If you have any thoughts about Explainist, I'd love to hear from you. You can reach me at tom at explainist dot com

Thank you for visiting,

- Tom