In a post on Open Forum, Guy Kawasaki sings the praises of Atelier Transfert’s stop-motion-loaded product videos. As Kawasaki points out, many Web companies fail abysmally at explaining what exactly they do. The Canadian studio’s masterful pieces quickly and clearly define the problems to be solved and the way the products solve them.

Incidentally, according to an online French dictionary, the company name translates to “Transfer Studio.” French speakers, please correct me if I got that wrong.

Here’s a behind-the-scenes peek at how they made the Email Center Pro piece:

They also do recipes:

Mmm… cookies.

It took me a minute to realize that a big part of the appeal of these is the classic Sesame Street vibe:

[via How to Change the World]