Twitter Uses Explanation As House Ad

March 17th, 2009 by Dave

I just noticed a new box in the top right of the signed-in state of Twitter.com:

Twitter / Home

It’s a rotating set of ads in the form of definitions that explain Twitter’s supplementary services, and also direct users to them. Great way to both educate new users on what’s available and advertise for those services, in one fell swoop!

Twitter / Home

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Explainist is a blog about the art of explaining. Check out the first post to get a sense of the blog mission and see why I'm such an explanation nerd.

I earned my explaining merit badge as one of the original writers and the mid-aughts Editorial Director for HowStuffWorks.com. These days, I'm an independent Web project consultant, freelance writer and part-time crazy dog person. You can learn more about me here.

Fellow explainist and citizen on patrol Dave Coustan also shows up to explain now and then. You can learn more about Dave here.

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- Tom