In a post on Open Forum, Guy Kawasaki sings the praises of Atelier Transfert’s stop-motion-loaded product videos. As Kawasaki points out, many Web companies fail abysmally at explaining what exactly they do. The Canadian studio’s masterful pieces quickly and clearly define the problems to be solved and the way the products solve them.
Email Center Pro from Atelier Transfert on Vimeo.
Alltop.com Tutorial Video from Atelier Transfert on Vimeo.
Incidentally, according to an online French dictionary, the company name translates to “Transfer Studio.” French speakers, please correct me if I got that wrong.
Here’s a behind-the-scenes peek at how they made the Email Center Pro piece:
A Making-Of: Email Center Pro (the Breakdown of A Sequence) from Atelier Transfert on Vimeo.
They also do recipes:
Startcooking.com Chocolate Chip Cookie Recipe from Atelier Transfert on Vimeo.
It took me a minute to realize that a big part of the appeal of these is the classic Sesame Street vibe: